With World Sight Day and National Eye Health Week coming up, it is the perfect time for organisations to shine a light on vision care.
A well-planned awareness campaign can raise understanding, encourage healthier habits, and help employees make full use of the benefits already available to them. At EyeMed UK, we make it simple for organisations to put vision care at the heart of employee wellbeing. From hosting wellness events and delivering expert talks to providing ready-to-use marketing collateral, we offer everything you need to run a campaign that engages staff and delivers results. Here is how to structure a successful campaign in your workplace.
Step 1: Define Your Objectives
Start by setting clear goals for your campaign. Are you aiming to increase awareness of digital eye strain? Drive uptake of DSE eye tests and corrective eyewear? Or simply highlight the importance of good screen habits and ergonomic setups? Clear objectives allow you to measure success and focus resources effectively. Consider identifying both short-term goals, like attendance at a wellness event, and longer-term goals, such as a sustained increase in vision care benefits uptake.
Step 2: Secure Leadership Support
Campaigns are far more effective when leaders are visibly involved. HR teams should brief managers on the productivity and wellbeing impact of eye health and encourage them to champion the campaign. Leadership support can take many forms, from sending internal messages highlighting the importance of vision care to attending events or webinars. When employees see leaders engaged, they are more likely to take the campaign seriously and participate actively.
Step 3: Build Engaging Content
Content is what makes your campaign memorable and relatable. Educational blogs, infographics, and short videos are all effective ways to communicate key messages about eye health. Consider using real-life scenarios or tips that employees can easily implement at their desks, such as adjusting lighting or taking regular screen breaks. Guest speakers or workplace talks provide an interactive element, allowing staff to ask questions and gain insight directly from vision care professionals. EyeMed UK can support your campaign by providing tailored resources and practical guidance to make sure your vision care content is engaging, accurate, and impactful.
Step 4: Communicate Through Multiple Channels
The more visible your campaign is, the more likely employees are to engage. Use a combination of internal newsletters, collaboration platforms, digital banners, and physical posters to ensure messages reach everyone. Social elements, like discussion threads or Q&A sessions, can also help maintain momentum. Consistent messaging across channels reinforces the importance of vision care and encourages employees to act.
Step 5: Make it Interactive
Interaction transforms awareness into engagement. Quizzes, polls, and “ask the expert” sessions capture attention while reinforcing learning. Interactive challenges, such as a “screen break bingo” or mini ergonomic assessments, can add a fun element while helping employees adopt healthier habits. Live events, even virtual ones, create an opportunity for colleagues to share experiences and tips, fostering a culture of openness around wellbeing.
Step 6: Highlight Available Benefits
Awareness campaigns are the perfect time to showcase the vision care benefits your organisation provides. Whether it’s DSE eye test vouchers, corrective eyewear, or other supportive services, EyeMed UK streamlines the process so employees can take full advantage of what’s available. We can also provide ready-to-use promotional materials, including email templates and posters to support your campaign and ensure employees know how to access their benefits.
Why It Matters
A vision care awareness campaign is more than just an internal initiative. It demonstrates that the organisation genuinely cares about employee wellbeing. By taking a structured, interactive approach, organisations can ensure vision care becomes an ongoing part of workplace wellbeing rather than a one-off message.
If you’d like to set up a vision care awareness campaign at work, speak to our team and they can provide guidance and support every step of the way.