EyeMed UK is thrilled to welcome Louise Wilkinson as Senior Partnerships Manager. Louise brings extensive experience in partnerships, business strategy, and digital marketing, making her ideally placed to expand EyeMed UK’s reach and impact.
She joins from Vision Express, where she led the affiliate and partnership schemes, driving commercial performance, boosting customer engagement, and enhancing brand visibility. Prior to that, she founded and scaled Smart Click Digital, a digital and affiliate marketing network, gaining hands-on experience delivering strategic campaigns across multiple sectors.
As Senior Partnerships Manager, Louise will play a central role in developing, strengthening and acquiring strategic partnerships with health insurers, helping members gain seamless access to high-quality vision care. With her proven track record in building impactful partnerships and driving commercial growth, she is set to advance EyeMed UK’s mission of making vision care simple, accessible, and valuable for insurers and their members.
Louise Wilkinson, commenting on her new role, said: “I’m thrilled to join EyeMed UK as Senior Partnerships Manager. Our mission is to make vision benefits simpler and more valuable for members, and my role focuses on building strong partnerships with health insurers to expand access to high-quality eye care. Through our direct pay model, members can visit top opticians without upfront costs and enjoy exclusive discounts. I look forward to strengthening these relationships and ensuring our solutions work seamlessly for everyone involved.”
Ben Reynolds, Director of Sales at EyeMed UK, added: “Louise’s proven track record in partnerships and strategic growth makes her an outstanding addition to our team. She brings not only a wealth of experience but also a forward-thinking approach that aligns perfectly with our mission. Her expertise will help us continue to expand our reach, strengthen relationships with our partners, and deliver innovative, member-focused vision solutions that meet the evolving needs of employers, consultants, and customers across the UK.”
About EyeMed UK
EyeMed UK is a leading provider of managed vision care, dedicated to making eye care affordable and accessible to organisations and their employees throughout the UK. With a commitment to innovation and customer-centricity, EyeMed UK offers a range of vision care plans and services designed to meet the diverse needs of today’s employers.